Recently, online dating site eHarmony was found to be discriminatory towards same-sex couples and forced to create a separate but equal gay dating site which they named Compatible Partners.
Now Compatible Partners is looking for advertisers for their new site and I found an ad buy from them for this site this morning.
The ad buy was not active yet but I did preview the ads. They were gray and red with the slogan “We’re all about great relationships” or “Ready to start a great relationship?” plus the tag “Serious relationships for the gay and lesbian community.”
They are advertising free 6 month memberships for a limited time.
The ad network these ads originate from is the Gay Ad Network, and it is unclear at this time whether Compatible Partners plans to actually activate their campaign or not. I have yet to see these ads on another gay or lesbian website, but will most likely deny the ad buy for this site when it becomes active.
I am curious to know what our readers think so feel free to leave any input on the topic in the comments area below.
For the same-sex singles… do you think you would ever try out Compatible Partners since they are based on eHarmony’s highly successful matching system? Or not?
Here is their disclaimer:

koko
December 13, 2009 at 8:44 am
Homosexuality is the opposite of diversity. ‘Gay marriage’ is called same-sex. Same (i.e. homo) is the opposite of diverse. In fact, homosexuality is diversity-intolerant, by definition. The opposite sex is always rejected by a homosexual person, without regard to the individual merit of that person, just because they are of a different gender.They dont agree.
Since there is zero gender diversity in any same-sex union, same-sex unions also contain zero gender equality. As a result, genders are sex-segregated into male and female dominated institutions.
Sei
December 13, 2009 at 11:08 am
Koko,
By your logic, heterosexuals are also diversity intolerant simply because they automatically reject the merits of a same-sex individual with regards to forming a relationship. This leaves only bi-sexual individuals as the only truly inclusive people since they are then able to weigh specifically on the merits of the individual rather than upon the physical sex.
As for gender, that is a genetic encoding which does not necessarily alter the physical sex of the individual. If you look at any couple, you can find that the male/female dynamic almost always exists except in cases where the couple are very close to being balanced with regards to gender. Many gay and lesbian couples have a rather well defined male/female dynamic going on. Gender is not the same as sex. But, of course, i doubt that you’ll believe that.
Monauralec
August 3, 2009 at 11:20 pm
At this point the Gay/Lesbian site from eHarmony is more a symbolic victory for the LGBT* community. The fact that they had to build a new site and devote resources to it means that perhaps the next website that comes along will see the value of serving all user, and not just the majority. Heck, J-Date allows non-Jewish people to log on. Just so long as everyone is honest… Oh, wait, this is ONLINE dating… Strike the honest comment, please. *While the new site supposedly serves sexual minorities, I am sure that if I logged onto it as a B or a T, the server would have an immediate break-down and start matching people up with Volvos and washing machines. Heck, I doubt their magic formula even works on a straight forward (forgive the pun) hetero couple… How would it fair when faced with a bi-sexual MTF?
A Honshuu
August 3, 2009 at 6:38 pm
For the amount of money I’ve heard they charge for their services, I could cruise for a couple *years* looking for myself.
They only made the site to avoid court and I’d never feel like they were putting any serious effort into it, even if I deigned to pay for it.
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Stacy Jill Jacobs
May 31, 2009 at 6:10 pm
The whole thing fascinates me. They were told that they had to create this website, but it doesn’t look like they put too much effort into it. Frankly, I’m shocked they are seeking advertising, but maybe that was in the court ruling too.
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Carolyn in Baltimore
May 12, 2009 at 5:52 am
I tried it when they were very new. They matched me with some guys. Who looked interesting if I were into guys. I went back in to make sure I had my setting right. They had over-ridden them and I emailed to complain and they explained they were onlyfor straight people.
I don’t know how Partners will go. I’m not into a meat rack and the matching actually seemed decent. But I still have that bad taste in my mouth knowing these people don’t like me.
In the meantime I have a lovely partner I met online so won’t be trying this out anyway.
imayogi
May 12, 2009 at 4:20 am
I don’t think Compatible Partners will be very popular
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Capitola
May 11, 2009 at 6:01 pm
I went through their initial evaluation questionnaire, and it looked someone had just taken the straight questionnaire
and reused it for the gay site.
i felt that questions like:
“Marital Status: Married, Single, DIvorced, Widowed”
didn’t really seem to be written by someone who understands gay relationships.
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Ryan Thompson
May 11, 2009 at 5:41 pm
Don’t buy it. The company is still run by a bigot.