Gay Cable Channel LOGO will go dark for The National Equality March

9/11/09-by Paula Brooks
The National Equality March scheduled for next month in Washington DC has a new supporter and today Logo, a division of MTV/Viacom Inc. announced that it will support the March by participating in a number of events surrounding the weekend.

Most notably, Logo is joining the cause by “going dark” from 11:00AM ET to 3:00PM ET (the hours concurrent to the March) to emphasize the significance of the gathering.

This will be the first time in Logo’s four-year history that the 24/7 cable service will not broadcast programming. Instead, a graphic message will urge viewers to visit the Logo website 365gay.com for information on the March and how they can get involved on a local level.

For those unable to attend the rally in person, the network will provide live coverage from D.C. via Twitter updates streamed on 365gay.com during the March weekend.

“The National Equality March resonates strongly with Logo’s gay and straight audience because we all expect equality in all aspects of our lives,” said Lisa Sherman, Executive Vice President & General Manager, Logo in a statement. “Our unprecedented action of ‘going dark’ underscores the significance of the event and what Equality Across America is hoping to achieve. Supporting the March reaffirms Logo’s ongoing commitment to the campaign for equality for everyone.”