A Celebrity Stylist Finds Motherhood enhances a Career!

O K K I E S (ah-keez’) n.: plural of Okkie, familiar form of Oscar – When I first arrived in New York City from South Africa, albeit an attorney , my foreign-ness made finding work near impossible. I moved to Los Angeles and soon found myself running around the City with one of Los Angeles’ most well known celebrity stylists. As it happens Lauren Landau Hines is my first cousin and I could not be more proud of her achievements. She scooped me in her protective arms and I was able to help her with Janet Jackson’s Rhythm Nation, working specifically with the late great Cyd Charrise who had a cameo in one of the music videos as well as a few other exciting projects. Lauren has since honed her skills to fill a gap (no pun intended) - she found that there was no loose comfortable stylish clothes for boys.

Although accomplished, Lauren is probably the single most modest person one could meet, never touting her ‘own horn’ and it’s a big one that should be blasted loudly. There is barely an issue of People, US, OK and other tabloids that does not show a celebrity child wearing one of Lauren’s simple and recognizable OKKIE designs. Now Lauren tells her career story in her own words:-

The thread that repeatedly weaves its way through my life and career is, well, literally thread. Actually, it’s the cut, color and fabrication of clothing that are among my most important memories and, later, my influences.

Born in South Africa, I attended a conservative elementary school that required me to wear uniform dress – a blazer, button-down shirt, skirt, hat and tie. Freedom came at the end of the day and on weekends when I donned my favorite outfit: bright yellow cropped palazzo pants paired with a tank top. I can picture the pants clearly; I remember how they felt against my body.

At 14, my family and I immigrated to Los Angeles, where in High School, freed from a dress code, clothing was a means of self-expression. I used my mom’s idle sewing machine to make my own clothes that broadcast my membership in the artsy crowd. I was really into upholstery fabric in high school, I made an upholstery fabric pajama outfit with gold buttons that I lived in.

After high school, I moved to New York City to attend design school. Soon my school internship turned into a full-time job: I worked as a freelance editorial stylist for Interview, Details and Face, the fashion-forward magazines of the day. My work was heavily influenced by the aesthetic of my favorite designers Issey Miyake, Yohji Yamamoto and Rei Kawakubo, whose clothing lines continue to inspire. These Japanese designers effortlessly reduce fashion to simple sophistication; it is amazing how they delineate colors using a monochromatic color palette. And their designs artfully balance practicality with playfulness, seriousness with humor. Yet their clothes don’t overwhelm, instead they enable the wearer to express his or her own personality.

In 1987 I returned to LA to broaden my freelance stylist and costume designer career. I created costumes for music videos, concert tours and album covers, adding Janet Jackson, the Rolling Stones and Sting, to my client list. I also collaborated with television and print-ad directors styling and designing costumes for A-List commercial accounts such as Coke, Nike and Visa/MasterCard.

In 2001 I added motherhood to my resume with the birth of Hugo and, later, Oscar – nicknamed Okkie by his big brother. Watching my two young, constantly moving boys was easier than finding boy-appropriate clothing. At that time, girls had many fashion choices, boys much fewer. I struggled to find comfortable, easy-care, hip boys’ wear. Choices seemed locked into a few silhouettes merchandised in standard denims, fleeces and twills, in boy-accepted primary colors.

It was in the limited boys’ wear market that I saw opportunity. In 2005, as a natural next-step in my 20 years experience in the fashion industry, I designed and introduced OKKIES, a line of boys’ pants. With four pant silhouettes merchandised in a variety of fashion-forward colorations and menswear patterns, OKKIES debuted in five stores its first season. By fall 2006, I was designated best new designer by the online children’s clothing expert jamesgirone.com. In October 2008, Earnshaw’s national retail survey named OKKIES one of the top three best-designed collections in the boys’ wear industry.

I am very excited to introduce my newest lifestyle-designed collection: OKKIES ‘girl’, a full line of feminine, but not frilly, interpretations of OKKIES’ best-selling silhouettes, for fall, 2009.

OKKIES girls’ wear Fall 2009 line features 16 styles in a full line silhouettes – from pants to shirts, dresses to leggings, sweaters, jackets and beanies – for size 3 months to 12 years. OKKIES boys’ wear Fall 2009 line features 19 styles – from pants to shirts, sweaters and hoodies, to beanies also for sizes 3 months to 12 years.

I have created OKKIES as a lifestyle approach to clothing – a lifestyle of ease of wear, clothing that allows them to move, stretch, run, climb and relax without restriction. For parents, that lifestyle is about comfort and more. It’s about clothes that are high-quality; that are wash-and-wear; that are appropriate for a full day of activity, going from a play date to dinner with grandma; that reflect an awareness and appreciation of fashion trends without being fussy or over done; that don’t express ‘generic kid’ but allows an individual’s personality to shine.

Up until now OKKIES have been available in over 500 specialty stores throughout the country, but moving forward, we will be offering our lifestyle approach to clothing directly to our customers on our website.

Enjoy! go to http://okkies.com/information.php/about-i-1 You can take advantage of the online 48 hour sale – great Holiday Gifts