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CBS Refused to Air LGBT PSA

02/18/2010- by Natasia Langfelder

It has been widely publicsized that CBS refused to air a commercial for the gay dating website, ManCrunch, during the Superbowl. A spokesperson for CBS rationalized not airing the ad saying it was “not within the Network’s broadcast standards for Super Bowl Sunday.” Despite the fact that CBS gave airtime to Focus on the Family and anti-abortion ad’s. CBS also gave airtime to the “bro-culture” commercials that frequently degrade women. The ads that were shown during the Superbowl this year have been panned on sitessuch as Slate, Jezebel and AfterEllen as being overall the most misogynistic group of commercials aired yet.

ManCrunch has also recieved criticism for it’s part in the CBS drama. There have been accusations that the company knew their commercial was over the top and inappropriate and that the entire thing was a publicity stunt. However, ManCrunch is about to be vindicated. It has recently leaked that CBS refused to air a PSA sponsored by the Gay, Lesbian and Straight Education Network. The PSA starred wholesome pop-star Hilary Duffand was part of the “Think before you speak” campaign. The PSA shows two girls shopping, when one tries on an ill-fitting top, the other says “That’s so gay.” Then Hilary Duff enters and tells the girls not to use to word gay to mean that “something is bad” and points out that if one of their characteristics was used to describe something negative it would hurt their feelings. The ad is short, simple, and to the point. It helps parents, teens and children realize that using the word gay as a negative can hurt someone’s feelings. The PSA shows people, who may simply use the word gay in a thoughtless way, to show consideration for others.

It is unclear why CBS felt that this content would be inappropriate to air during the Superbowl. Perhaps if the two women in the PSA had been trying on bikinis and then started fighting while someone threw water on them, CBS would have been more accomodating and aired it.

Watch the video below:

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