8-02-11 by LGR World News Staff
Jamaica is arguably one of the most homophobic countries in the western hemisphere, but a message of tolerance is being put forward to Jamaica citizens thanks to a new video ad produced by a Jamaican LGBT rights group hopes to change that.
Called Unconditional Love, the ad is joint project by the Jamaica Forum of Lesbian, All-Sexuals, and Gays (J-FLAG), the Jamaica AIDS Support For Life (JASL), the Caribbean Vulnerable Communities Coalition (CVC) and AIDS-Free World (AFW).
The ad asks Jamaicans to be accepting of their LGBT family members and features former Miss Jamaica World and Miss Jamaica Universe Christine Straw and her gay brother Matthew.
In the ad Straw says, “As Jamaicans we have to stop this stupidity of alienating our [people] because of their homosexual orientation. They are our brothers and our sisters and we must love them, no matter what.”
Says Dane Lewis, J-FLAG’s Executive Director, “It is our hope that this inspiring public declaration of love will motivate other families and friends of LGBT to share their stories of acceptance and that those who are on a journey to acceptance will be moved to love LGBT persons in their lives unconditionally.”
The public service ad has already started airing on Jamaican television.