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Anti-Homophobia Ad Runs on Jamaican Television

More about Lez Get Real
Posted by: Lez Get Real on August 2, 2011.
(en) Jamaica Location (he) מיקום ג'מייקה (Hi)زمىقا

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8-02-11 by LGR World News Staff

Jamaica is arguably one of the most homophobic countries in the western hemisphere, but a message of tolerance is being put forward to Jamaica citizens thanks to a new video ad  produced  by a Jamaican LGBT rights group hopes to change that.

Called Unconditional Love, the ad is joint project by the Jamaica Forum of Lesbian, All-Sexuals, and Gays (J-FLAG), the Jamaica AIDS Support For Life (JASL),  the Caribbean Vulnerable Communities Coalition (CVC) and AIDS-Free World (AFW).

The ad asks Jamaicans to be accepting of their LGBT family members and features former Miss Jamaica World and Miss Jamaica Universe Christine Straw and her gay brother Matthew.

In the ad Straw says, “As Jamaicans we have to stop this stupidity of alienating our [people] because of their homosexual orientation. They are our brothers and our sisters and we must love them, no matter what.”

Says  Dane Lewis, J-FLAG’s Executive Director, “It is our hope that this inspiring public declaration of love will motivate other families and friends of LGBT to share their stories of acceptance and that those who are on a journey to acceptance will be moved to love LGBT persons in their lives unconditionally.”

The public service ad has already started airing on Jamaican television.

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2 Responses to Anti-Homophobia Ad Runs on Jamaican Television

  1. Pingback: Sep 2011: IN THE LIFE episode "Changing the Game" about homophobia in sports | Ifelicious Thoughts

  2. glbtqja

    August 3, 2011 at 10:40 am

    Unfortunately while the move is noble the personalities are far removed from the realities of homophobia and violence on the ground, chances are they are holders of US visas and can simply fly away leaving more darker skinned lower socio economic levelled same gender lovers who face the music daily. Such is our classist system here, the ad also seems to reinforce it very well and the notion if you’re brown stick around if you’re black stay back and suggests that families do not exist in the other sections of the country. More realistic figures should have been used or one hopes this is not the only ad for the campaign.

    Sad indeed that this is the best JFLAG could come up with