Talk about a snafu, huh? Apparently, the miserably reviewed, and miserably performed movie adaptation of “Atlas Shrugged” was released on DVD with a problem on their title sheet. Th called the source material of the film “Ayn Rand’s timeless novel of courage and self-sacrifice.”
Atlas Shrugged was a miserable flop. To give you some idea, the movie Battlefield Earth had an actual budget of $44 million and eared just under $29.7 million. Of course, there was some fraud involved and the production company said that the budget was really twice that. Basically, for every dollar that Battlefield Earth cost to make, it earned sixty-seven and a half cents. Atlas Shrugged Part 1, though, had a budget of $20 million, but earned $4.6 million. So, for every dollar it took to make the movie, it earned twenty-three cents.
The executives from Atlas Productions LLC have apologized for the error, via Huffington Post:
From CEO Harmon Kaslow:
“As we all well know, the ideas brought to life in Atlas Shrugged are entirely antithetical to the idea of ‘self-sacrifice’ as a virtue. Atlas is quite literally a story about the dangers of self-sacrifice. The error was an unfortunate one and fans of Ayn Rand and Atlas have every right to be upset.”
And more, from Communications Director Scott DeSapio:
“It’s embarrassing for sure and of course, regardless of how or why it happened, we’re all feeling responsible right now. You can imagine how mortified we all were when we saw the DVD but, it was simply too late – the product was already on shelves all over the Country. It was certainly no surprise when the incredulous emails ensued. The irony is inescapable.”
Anyone upset can order a free corrected title sheet which reads “Ayn Rand’s timeless novel of rational self-interest comes to life…” Of course, one has to wonder why give it away for free…after all, the free market should dictate that the company just tell these people that it’s now a collectors item and to stuff it.