For the Dilley family, a trip to Home Depot was wonderful. They got a $20,000 gift certificate for home repairs. The store’s employees crowded around the entrance of the Salt Lake City location and waited to give the family a huge Christmas present as part of the chain’s Gift of Good campaign. The web-driven campaign is aimed at finding the most deserving military families out there and award them with home repair certificates.
According to Nicole Carriere, a Home Depot spokeswoman, “This program was inspired by the spirit of giving during the holidays and we thought the most meaningful gift to give is simply helping out a neighbor in need.”
According to Fox News:
A group of “do-it-yourself” and military bloggers took to the web to find a deserving family, Carriere explained. The web-experts narrowed down the military families, relying on a network of diaries, personal accounts and social media.
The group was made up of bloggers “who we’ve worked with previously, or who we thought would be interested based on the topics they covered,” Carriere said. “Many of them hadn’t met in person or didn’t follow each other before the program and it was great for us to watch them build friendships with each other and form their own mini-community around the program.”
The web-experts took months to narrow down the military families, all deserving. They even interviewed local media, peeked into personal networks and looked to other bloggers. The bloggers, one of them an Atlanta resident, told Carriere the decision was incredibly tough but they settled on SSgt. Kevin Dilley, his wife Tyrena and their five kids. Dilley has been overseas three times to Iraq and Afghanistan and right now he’s deployed to Greenland near the Arctic Circle.
Tyrena remains at home with the couple’s five children, two of whom have spina bifida. This is a condition where some vertebrae overlying the spinal cord are not fully formed and remain open. Both of those children are wheel chair bound and have had to endure multiple surgeries. Carriere stated that “They are very positive, upbeat and humble people – the last people who would ever ask for anyone to do anything for them.”
The family lives in an older home, and high on the list of priorities are repairs to the roof, a new HVAC system, flooring and insulation as well as handicap improvements. Carriere stated “The community is really rallying around this family to do as much as they can to help – we’re extremely excited to kick off the project.”