Hasbro may be about to feel the wrath of the Bronies. Yes, that is right, the Bronies may be about to revolt, and it has something to do with the fact that Hasbro has decided to come down rather hard on one site that offered videos of My Little Pony: Friendship is Magic.
Last week, PonyArchive.org, which was based out of Sweden, had to go offline. The fan site offered free full episodes of My Little Pony: Friendship is Magic. It all began on 14 December 2011 when Hasbro sent them a take-down notice:
We are counsel for Hasbro, Inc. (“Hasbro”), the owner of the copyrights
and trademarks for the MY LITTLE PONY® line of toy ponies and related
cartoons and merchandise, including the MY LITTLE PONY: FRIENDSHIP IS
MAGIC® animated television series. We recently became aware of your
website and the archive you created at
http://ponyarchive.org/seasons/s2.php that makes numerous episodes of
MY LITTLE PONY: FRIENDSHIP IS MAGIC® show available in a variety of
including direct download, links to unlisted YouTube videos, BitTorrent
sites and links to tvrage.com.
As we are sure you are aware, each episode of the MY LITTLE PONY:
FRIENDSHIP IS MAGIC® television series is the copyrighted property of
Hasbro. Your unauthorized copying, display and distribution of these
episodes, therefore, constitutes copyright infringement in violation of
U.S.C. § 501.
PonyArchive did not comply, and instead sent them back an email in response that read:
Thanks for your consern [sic]. Since we are merely spreading friendship and? magic we feel that we’re protected by princess Celestia herself. Also, we are not based in the US – so US law does not apply to us.
Please feel free to download the episodes from our website in order to
learn about accepting, friendship and happyness too.
Have a nice one
Hasbro was not happy about that, and after the second notice was sent on 20 December, PonyArchive relented and removed the content from the site…well, with the exception of the image posted on this story.
They also stated:.
Today we learned that Hasbro, are no real bros. They are indeed proper wankers.
We were only trying to spread the word that friendship is magic, and then these twats came along with their fancy threat-letters.
Please, banish HasNObro to the hell-holes forever.
Pony Mc Archiveington
Not everyone was happy with how PonyArchive reacted. Gawker reports that some of the comments left about their actions included:
“Being a brony, I am ashamed to be associated with people that choose to answer in such an arrogant and self-entitled manner. It’s childish, that’s what it is. The last thing this fandom need are people like this.”
“Not cool, PonyArchive. You’re failing to love and tolerate the very people who introduced the love and tolerate rule. Shame…”
Hasbro has also been trying to scrub YouTube of every episode they can find. In fact, those videos which have been republished on LezGetReal via YouTube have been pulled. One of the biggest problems so far is the fact that there are no DVD’s available of the episodes, they cannot be purchased via iTunes, and cannot be watched on the official site. In other words, while Hasbro is busy trying very hard to eliminate the show in a pirated format, they have not done the wise thing and offered it in an official manner via, say, Hub, iTunes, or their own site.
Correction: The episodes are available for purchase through iTunes. I do, upon occasion, have difficulty with accessing iTunes, so I missed that.