One Million Moms apparently never bothered to watch the Liquid Plumr commercial with the sound on because they missed that the woman in question also made sounds of arousal. Oh wait…I forgot. OMM, a division of the American Family Association (Inc), is upset at the latest Liquid-Plumr commercial. Here is their little tirade:
Liquid-Plumr presents two sexy plumbers in their new commercial. The Clorox Company introduces the Liquid-Plumr Double Impact Snake and Gel System in this ad which is full of sexual innuendos as well. They are attempting to use sex to sell a product to unclog drains.
The commercial starts off with a woman in a supermarket daydreaming about what this new Liquid-Plumr product has to offer. She says, “Double impact,” twice as she reads the bottle. In her dream she is at home and answers the door to find a sexy plumber. The plumber is nice looking with huge biceps and a tight shirt. He says, “I’m here to snake your drain.” She says come on in and he walks upstairs. The doorbell rings again and it is a second sexy plumber. He says, “I’m here to flush your pipe.” She answers with an okay and while he walks on upstairs she lets out a squeal and moan while letting down her hair. Then she wakes up to reality to find the two men in the supermarket. She flirts by giving sexy eyes to the one man in the deli slicing meat and the other in produce holding two melons. These two men are the same as in her dream. It may be coincidence, but the man in produce is standing beside cucumbers with a price sign behind him reading 69 cents.
The new Liquid-Plumr ad is offensive and completely inappropriate for television.
Of course, they would probably be scandalized by the stuff I’ve been watching lately. (Yeay! The webcast file of the Emilie Autumn concert is available for download, and she’d scandalize those OMM idiots). Of course, in this hypersexualized world, it is hard to imagine that this commercial, which is fairly tame, is something that these dried up old church ladies really want to get upset about. The recent Oscars had more skin on display than a tattoo parolor.
Personally, I find Rick Santorum to be offensive, but I am really wondering when someone is going to take him off the air. I also find Pat Robertson offensive, but he seems to be only willing to leave television when they are carrying him out in a coffin.
Over all, there is a lot of stuff that is far racier, far more offensive on television, even before 10pm, and it seems like this commercial is just the latest attempt by OMM to tilt at windmills.
Still, if you want to undo OMM’s work, here is their letter site.