General Mills Advertisement From the 1880's

In truth, there is no neutrality in the culture war no matter what people like those at the National Organization for Marriage want to believe. In fact, as the old saying goes “the only thing that evil needs to flourish is for good men to do nothing.” General Mills has rejected the calls by NOM to remain “neutral” on the issue of same-sex marriage, but in truth what they wanted was General Mills to side with them by being silent.

Ken Charles, the VP of Diversity and Inclusion at General Mills, not only testified in the Senate about the Employment Non-Discrimination Act, but also voiced their opposition to the marriage bigotry amendment in Minnesota.

Charles stated:

I am proud to see our company join the ranks of local and national employers speaking out for inclusion. We do not believe the proposed constitutional amendment is in the best interests of our employees or our state economy – and as a Minnesota-based company we oppose it.[...]

We believe a diverse, inclusive culture produces a stronger, more engaged workforce – and strengthens innovation. Inclusive communities are more successful economically as well. We believe it is important for Minnesota to be viewed as inclusive and welcoming as well.

Obviously, there are strongly held views on both sides. We acknowledge those views, including those on religious grounds. We respect and defend the right of others to disagree. But we truly value diversity and inclusion – and that makes our choice clear.

General Mills’ mission is Nourishing Lives. Not just some. But all.

Living that mission is part of who we are.

General Mills traces its history to the Minneapolis Milling Company and are still headquartered in Minnesota.