Google recently announced that they are launching a new international campaign “decriminalize homosexuality and eliminate homophobia around the world.” Most anti-homosexuality feelings in various cultures stem from archaic and damagingly simple notions of what masculinity and femininity are. Basically, homophobia and transphobia boil down to the view that men are the ones who penetrate others and everyone who is penetrated are not-men. If you are born with a penis, then you are classified, automatically, as a man and any man who dares to walk away from being a man is a threat to the sanctity of masculinity.
This is not a universal view, incidentally, but is prevalent in the world today.
Thus, it is not surprising that the American Family Association is calling for a boycott of Google products. The AFA, which is the parent organization for One Million Moms, is already boycotting Home Depot, Kraft Foods, and a lot of other companies. Currently, the only company that is struggling that the AFA has issued a boycott of is JC Penney’s, but that has little to do with the boycott and everything to do with a backlash from their shoppers over the decision to change the clothing available in the stores.
The AFA, like the National Organization for Marriage, is desperate to get corporations to side with them in the Culture War. They often tell companies to be “neutral” by not speaking out against bigotry, but in reality, that silence amounts to tacit support for the anti-LGBT cause. Many companies are starting to find it nigh on impossible to keep good workers or draw them to anti-LGBT states due to anti-LGBT laws.
Buster Wilson, the general manager of the AFA’s radio network stated that the Google boycott “is going to be a hard one for a lot of us” but it will “test the meat of our convictions.” Of course, the question is, will the AFA now pull their stuff off of Google’s search engines? After all, wouldn’t that also be part of boycotting them?