Anti-LGBT Groups have been crowing over the video of a pro-LGBT man haranguing a Chick-fil-A employee as an example of intolerance from the LGBT Community. Of course, we haven’t heard any of them complaining about the man who decided to set fire to some Cheerios…and the General Mills corporate headquarters lawn.

The man states “One out of every boxes of 8 boxes of cereal in this country is Cheerios. This is really the treat now for the homosexuals. And this is our protest of General Mills. They’re advocating same-sex marriages. So we are gonna torch some cereal.”

While the Chick-fil-A protest from the anti-LGBT groups was a success largely due to the fact that the bulk of Chick-fil-A stores are in anti-gay bastions like Georgia, Florida, Virginia and the Carolinas, their attempts at boycotting General Mills, Starbucks, Amazon and so forth have met with less success.

The protest outside of General Mills’ headquarters has been a huge fizzle with next to no one showing up.