It has been over one month since the National Organization for Marriage launched DumpGeneralMills.com. . .and so far they have gotten 24,000 signatures. They are managing to get about 615.38 signatures per day. Seems like the boycott is going strong, doesn’t it? After all, that’s about .0000764% of the American population.
The boycott was launched after General Mills voiced opposition to the marriage bigotry amendment being pushed by NOM in Minnesota. Apparently, General Mills is also launching something new. NOM explains that:
General Mills has launched a new website, in cooperation with America Online and Everyday Health, hosted and staffed by the liberal Huffington Post news site. General Mills’ new website, called Live Better America, will offer what you might expect: recipes, nutrition and healthy eating tips from General Mills designed to appear “authentic” (read: “we want readers to believe these are real articles, not an advertising effort designed to boost our sales and products”).
Why would a company do this? The Minneapolis St. Paul Business Journal asked that very question of General Mills. The response was that General Mills wanted to expand beyond food into lifestyle issues. The General Mills blog gives additional information that should give us pause: in addition to things like recipes, healthy eating, fitness and diet and nutrition—things you would expect a food company to cover—the site will cover mind and body issues and relationships. Look for these lifestyle, mind and body, and relationship articles to start off in a very benign manner (who thinks we don’t need a little more exercise?), but expect before long a transition into a renewed effort pushing for the redefinition of marriage and family in subtle and not so subtle ways.
What does this mean for us? Our campaign targeting General Mills’ meddling in this contentious and highly important issue is not even close to being over! We need to keep up the pressure and let the company know that consumers will not tolerate being made pawns in General Mills’ political games.
When NOM hands back the money that was given to them by Chick-fil-A’s Dan Cathy and Amway’s Doug DeVos then we can talk things like business neutrality. What they want is for businesses to not give to the LGBT rights groups while getting money from those who support them. They will gladly take money from Cathy and DeVos because- hey- there’s money!
Of course, this is just part of the never ending slap fest of people boycotting each other’s supporters without much effect.
Still…I guess what this month has proven, so far, is that it’s easier to get people to buy stuff than to not buy stuff.
Let us just hope that NOM is happy contributing to the expanding American waistline.