Ellen has resurfaced in commercials for JC Penney’s. Of course, the fact that she has returned has not been missed by One Million Moms…which is about 40,000 women and three ducks in a man costume.
One Million Moms wrote:
Since April, JC Penney’s has not aired Ellen DeGeneres in one of their commercials until now. A new JCP ad features Ellen and three elves. JCP has made their choice to offend a huge majority of their customers again. Christians must now vote with their wallets. We have contacted JC Penney’s several times in the past with our concerns, and they will not listen. They have decided to ignore our complaints so we will avoid them at all costs.
And you know something- I am terribly offended by this add. Those are NOT elfen ears. Those are goblin ears. Elfen ears are smaller and more dainty. And a strawberry milkshake? That should be chocolate!
In all seriousness, JC Penney has been having difficulty lately not because of some mythically effective boycott of JC Penney, but rather because of the greed of the investors. The reality is that the investors have wanted JC Penney to shift its focus, which is in a fairly stable niche market, and push into realms where there are already bigger names. This has hurt JCP because of the number of people who have not been attracted to the store from places like The GAP or other more teen/young adult oriented stores while simultaneously offending the established customers.
The Ellen ad doesn’t offend anyone except for One Million Moms, who are offended by anything to do with homosexuality, but seem to ignore things like violence.