It really is time that national boycotts were put to rest. They just do not work. We see this all the time, and yet, it seems our first response to anything nationally is to call for a boycott. When was the last national boycott that actually worked? It seems hard to remember. Of course, part of the problem with the boycott is that it just isn’t quite as feasible to get enough people angry over a given issue.
While many in the LGBT Community, for instance, might be furious over Orson Scott Card’s views about homosexuality, the average person probably doesn’t care or even know. To him, he’s just an author that they may or may not like.
Those who like Card are going to go see the movie based on his Ender’s Game. Those who don’t might look at it, hear the plot line, and decide if they want to go see the movie or not. Like it or not, Ender’s Game suffers from an age and synopsis problem. The first book is almost thirty years old now, but that doesn’t necessarily mean much since some books manage to be adapted well and they are older.
Ender’s Game has a marketing problem is that it’s baseline story sounds like it combines Star Wars and Starship Troopers. Even though it isn’t, that is the impression that the storyline about a young boy with special abilities training to save humanity from giant space-bugs. (And before I get any more gripes about the comparisons- twenty years ago, I saw on the library shelf a book about writing science-fiction by Orson Scott Card. Before I checked it out, I decided to look at what he had written and came away from Ender’s Game with that impression. I got about two pages into Ender’s Game, wasn’t impressed, and walked away from both books.)
Boycotting Ender’s Game is just not going to get very far; however, the negative press may have been far more potent than anything else. It distracts from the overall marketing of the movie which ends up leaving the average viewer to look at the synopsis and draw their own conclusion- for better or for worse.
In the end, the production crew and stars are having to field questions about Card’s views on homosexuality and defend the adaptation distracting them from actually promoting the film. Somehow, a boycott just doesn’t seem necessary when you’ve got that.