Guido Barilla, the owner of Barilla pasta, recently said on an Italian radio broadcast that “I would never do an advert with a homosexual family…if the gays don’t like it they can go an eat another brand.” Barilla controls roughly half of the Italian pasta market and a quarter of the US market.
He told the Independent that “For us the concept of the sacred family remains one of the fundamental values of the company.” From there, he said “I have no respect for adoption by gay families because this concerns a person who is not able to choose.”
Equality Italia president Aurelio Mancuso stated “We accept his invitation to not eat his pasta.” The hashtag #boicottabarilla or boycottbarilla was trending on Twitter, and some Italian politicians were already voicing outrage.
Alessandro Zan, a member of Italy’s Parliament, stated “Here we have another example of homophobia, Italian style. I’m boycotting Barilla and I invite other MPs…to do the same. I’ve already changed pasta brands. Barilla is terrible quality.”
Damage control began almost immediately with Barilla trying to say how it respects gays and Guido Barilla saying “I’m sorry if my comments on La Zanzara have created misunderstanding or polemic, or if I’ve offended anyone. In the interview I only wanted to underline the central role of the woman in the family.”
But that’s ok. I haven’t touched Barilla pasta in years.
I’m gluten intolerant.
There are a lot of products on the market for those wishing to avoid Barilla’s pastas, but nothing quite beats making homemade pasta fresh that day.