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Lez Get Down to Business: Top Ten Client Mistakes – in no particular order

1. Send a direct mail piece only once You need at least 13 impressions to start to be effective with direct mail. Same goes for bulk email, advertising, etc. Kiss…

November 20, 2008 / 12 Comments / Read More

Now More Than Ever

lifelines Photo by mudpig This past weekend fires destroyed around 200 homes in California, and they are still burning as I write this post. Last week we had a earthquake…

November 17, 2008 / No Comment / Read More

Lez Get Down to Business: Where not to stick your business card

Don’t put your business card inside a thank you card. It’s tacky. If you can hand make your thank you, that’s a huge bonus, but not necessary. It’s good enough…

November 14, 2008 / No Comment / Read More

Lez Get Down to Business: White Space is Good, or In This Case It’s Yellow

This is the cover of Newsweek from the October 20th issue. Imagine standing in front of the newsstand, would this catch your eye? It certainly caught mine. I’m a constant…

November 14, 2008 / 1 Comment / Read More

$10,000 Lesbian Grant Up for Grabs

SX News in Australia reports: “Australia’s only lesbian community grants program, Lesbians Incorporated (LInc) has announced the availability of a $10,000 grant. LInc has provided lesbians and lesbian-friendly organisations with…

November 13, 2008 / No Comment / Read More