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Lez Get Down to Business: Pepsi Commercial from the UK
I’ve always been a fan of Pepsi… this commercial just affirms my adoration of the brand. Cyndi Wiley lives in the cornfields of Iowa, owns a graphic design studio, and…
Lez Get Down to Business: Designing for the Greater Good
I don’t usually advertise contests, but this one struck a chord with me. Especially, since it started out by addressing me “Dear socially-conscious designer:” I’m planning on entering some pieces.…
Lez Get Down to Business: Cussing Pastor Creates Mega Church
While I don’t believe in the theological doctrines of total depravity and predestination (see Calvinism), I can see where the mass appeal of a cussing pastor that dresses in hip…
New Features on LGR
In case you haven’t been to our homepage lately, I wanted to let you know there are some new features here on LGR. LezGetReal.com has been online a little over…
Lez Get Down to Business: Top Ten Client Mistakes – in no particular order
1. Send a direct mail piece only once You need at least 13 impressions to start to be effective with direct mail. Same goes for bulk email, advertising, etc. Kiss…
Lez Get Down to Business: Where not to stick your business card
Don’t put your business card inside a thank you card. It’s tacky. If you can hand make your thank you, that’s a huge bonus, but not necessary. It’s good enough…
Lez Get Down to Business: Can you copy an image online to use in a printed piece?
I have a lot of clients that will ask me if they can pull images off a website to use in a printed piece. This is a big no-no. First,…
Lez Get Down to Business: No Longer Workin’ for The Man
I started Studio3b Creative in 2000 while working full time as a creative director for a nutritional supplement manufacturer in St. Louis, Missouri. I was open and honest with my…
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